From gags
to riches.
Studies show that 80% of people say they are more likely to buy if the brand is funny . Even one dumb joke dropped into a negotiation has been shown to land an average 18% better price,
In life and business, utilising comedy is a cheat code.
So why aren’t you doing more of it?
Why Comedy?
"The best ideas
come as jokes...
...so make your thinking as funny as possible" - David Ogilvy. Plus,
research shows that using humour can boost creativity
Serious About Funny Business Projects
What keeps us busy
Inside Joke
A regular newsletter that dripfeeds you with useful information, research, comedy recommendations and jokes! Sign up here
Live Shows
Live comedy nights featuring acts from the creative industries. So far we’ve had that have gone on to star in Live at the Apollo, compere the Comedy Store and even win £100K comedy competitions.
The Book
A book is in the works pulling together the 16 ½ ways that learning from stand up comedy can help you sell, so keep your 👀 🍌
Turn puns,into funds
Matt Box
I'm Matt Box. Brand strategist by day, comedian by night, which means half of the time I’m getting heckled by people with drinking problems, and the other half I’m doing stand-up.
I started Serious About Funny Business because every piece of research I seemed to consume or carry out kept coming back to the same principles of laughter leading to better attention, being more memorable, and a higher likelihood to buy a brand.So I started collecting academic papers and books, putting on shows and talking to people that worked in comedy and with brands. Someone needed to take this funny thing a bit more seriously.
Put your funny where your mouth is